According to the 2013 NAR Survey of Home Buyers and Sellers:
‘When buyers were asked where they first learned about the home they purchased, 43 percent said the Internet; 33 percent from a real estate agent; 9 percent a yard sign or open house; 6 percent from a friend, neighbor or relative; 5 percent from home builders; 2 percent directly from the seller; 1 percent a print or newspaper ad; and less than 1 percent from other sources.’
This is the big question posed as for Buyers, Sellers and us as Realtors it affects where we allocate our advertising resources.
Note that by placing the property in the MLS for Realtors (33%) which is then used to populate the vast majority of internet sites (43%) though the internet data exchange (IDX) systems and placing a sing in the yard (9%) we have 85% market coverage.
By: Chris Ryder
